The incredible lightness of baking.
7Days Bake Rolls: tv project
When a Greek snack food comapany wanted to communicate its product's lightness vs. fried snacks like potato chips to an Eastern European audience, what did they do? They chose a New York ad agency for the creative, shot the commercial in Uruguay with a US director/cameraman and licensed a terrific song from Brooklyn.

That's the kind of project FnK really like to get their teeth into.

Director: Mike Rowles