Elaine Irwin, a working mother almost like you.
Almay: tv / print

Almay was a dull, hypoallergenic skincare brand, not known for color or cosmetics. Florence helped launch a relaxed lifestyle campaign starring working mom, Elaine Irwin. The brand grew 33%.

Intense-i Color (the first combinations of colored mascara, eye shadow and liner for different eye colors) was the #1 launch in color cosmetics that year.
Intense-i Color launch tvDirector: Paul Goldman
Director: Carlton Chase
Director: Carlton Chase