At last, all Bayer aspirin products united under one idea.
Bayer Aspirin: tv / print / new product launch

At BBDO Florence Buchanan and Karen McIntyre created Bayer's first brand campaign in years for all its aspirin products: Expect Wonders. The first assignment, testimonials, was traditionally 50-something-year-olds-talking-to-camera about being at risk of a heart attack. Instead Florence and Karen created visual stories narrated by a voice-over. Thanks to trusting clients and Academy Award-nominated director, Jim Sheridan (In America), the stories came to life.
Art Director: Florence Buchanan
Copywriter: Karen McIntyre
Director: Jim Sheridan
People photography: Lily Dong
NEW PRODUCT LAUNCH: Bayer with Heart Advantage was the virtually first new aspirin product to be introduced since the 1970s. Sales vastly exceeded clients' expectations.
Creative Directors: Florence Buchanan, Karen McIntyre
Director: David Gaddie