Open up your heart, open up your life.
J&J Cypher stent: tv / print / digital / webfilms / professional
In a record 4 months from winning the J&J Cypher stent business, Florence Buchanan and Karen McIntyre oversaw the launch of an integrated tv, print, digital and professional campaign, the first-ever DTC campaign for a medical device. 3 weeks later, Cypher grabbed 3 share points from its main competitor and web traffic was up 431%. The work won the top prize, The Best Integrated Campaign, in J&J's global Burke Awards competition.
Music by Guster
CD, Art Director: Florence Buchanan
Director: Kieran Walsh
Photography: Richard Schultz (left, center)
John Arsenault (right)