A WORKING MOTHER LIKE YOU
Almay: tv / print
Almay: tv / print
Almay was a dull, hypoallergenic skincare brand, not known for color or cosmetics. Florence helped launch a relaxed lifestyle/beauty campaign starring working mom, Elaine Irwin. She also happened to be a model for Ralph Lauren and was married to a rock star.
The brand grew 33%.
Intense-i Color (the first combinations of colored mascara, eye shadow and liner for different eye colors) was the #1 launch in color cosmetics that year.
Intense-i Color (the first combinations of colored mascara, eye shadow and liner for different eye colors) was the #1 launch in color cosmetics that year.
Intense-i Color launch tvDirector: Paul Goldman
![](https://cdn.myportfolio.com/d5886dc3debcb211e82873390d0679cc/af7857ac1633e8b2ac13d6be_rw_1200.jpg?h=d1caf04459f34d86654ca4d0a32d95d5)
![](https://cdn.myportfolio.com/d5886dc3debcb211e82873390d0679cc/5d1f245d5abf61d7f6730009_rw_1200.jpg?h=8ed3773d1ff21f3e1e438e4e5a6c9687)
Director: Carlton Chase
Director: Carlton Chase
![](https://cdn.myportfolio.com/d5886dc3debcb211e82873390d0679cc/926771ab7f18504c08bd7985_rw_1200.jpg?h=19d3f7da00abb18a0ead44c119f2d2f3)