Photo by Gia Sergovich
F L O R E N C E B U C H A N A N
Creative Director & Filmmaker & Storyteller
Florence is the lead strategic thinker, creator, art director, writer, and documentary filmmaker at Project Buchanan. She loves finding an idea for a narrative about a person, brand, or nonprofit which she weaves into a compelling, well-crafted story.
She is also a committed New Yorker who grew up in London so her passion for the magic of creating things is infused with an irrepressible British sense of fun. With clear thinking and well-honed marketing experience, she brings elegance and simplicity to every project she touches.
She’s never met a brief she couldn’t wrangle, or a messy pile of footage, stills or information she couldn’t weave into a compelling idea.
Florence collaborates with writers, cinematographers, photographers, directors, designers, editors, producers, musicians, and digital & social media experts, according to the needs of each project.
Florence has worked at JWT, BBDO, Doremus, Merkley, Weiss Whitten, and Deutsch. She has freelanced extensively at Wunderman Thompson, TBWA, Y&R, R/GA, Grey, Grey Health, McCann, Digitas Health, Juice, Strikeforce, Saatchi Wellness and Chiat|Day, among others.
Florence’s DTC and HCP brands include Latuda, Lyrica, Symbicort, Cypher, Levitra, Spravato, Ingrezza, Hologic, Xtandi, Solosec and Nucala, among others. She is fascinated by pharmaceuticals because they change people’s lives for the better.
In 2005, Florence followed her passion for cinematic storytelling and co-directed her first short film with her copywriter partner. It’s a New York City romance called Shepherds, which was shot on 35mm and screened at film festivals from coast to coast.
Since then Florence has made short docs about creative people (Michelle, Dan Lawson, Burt Manning, Jane Newman, Swami Vivekananda), adoptive mothers as well as kids who survived 9/11, Right There, A Short Film About Tolerance – featuring optimistic NYC teenagers.
Florence is the Board Chair of Unite for Health Foundation, a nonprofit in Cameroon with a mission in bring healthcare to people in underserved communities with mobile campaigns and micro-clinics.
Florence also serves on the Board of 3 Generations, a nonprofit that works at the intersection of independent film and social justice advocacy. She advises the organization strategically and creatively.
It is in the permanent collection of National September 11 Memorial Museum. Right There screened at multiple international film festivals, including Mill Valley, Sonoma, and Richmond, where it won Best Documentary Short in 2013.
In 2021 she directed the follow-up, Right There Part 2 which is screening at festivals.
Florence consults with startups, brands, nonprofits, artists, and filmmakers. She has written the screenplay for a TV pilot set about a woman war correspondent in World War II.
She lives with her boyfriend (and no pets) in lower Manhattan. Her two children live in Brooklyn.
buchananfl1@gmail.com
+1 917 915 0852
@buchananfl