EXPECT WONDERS
Bayer Aspirin: tv / print / new product launch
At BBDO Florence Buchanan and Karen McIntyre created Bayer's first brand campaign in many years.
The first assignment was 'testimonials' – traditionally a 50-something-year-old-man-talking-to-camera about being at risk of a heart attack. Florence and Karen created stories instead.
Directed by Academy Award-nominated director, Jim Sheridan
(Director of In America and My Left Foot)
CD/Art Director: Florence Buchanan
CD/Copywriter: Karen McIntyre
Director: Jim Sheridan
![](https://cdn.myportfolio.com/d5886dc3debcb211e82873390d0679cc/fd1b849eedeae39d0bdff7b7_rw_1920.jpg?h=69b9ba06b418b05b4b7f3657d2197c14)
People photography: Lily Dong
![](https://cdn.myportfolio.com/d5886dc3debcb211e82873390d0679cc/7e3eda8a69b3d732316f677c_rw_1920.jpg?h=1fee9b8f5e916918e97d840741596961)
NEW PRODUCT LAUNCH: Bayer with Heart Advantage was the virtually first new aspirin product to be introduced since the 1970s. Sales vastly exceeded clients' expectations.
Creative Directors: Florence Buchanan, Karen McIntyre
Director: David Gaddie
![](https://cdn.myportfolio.com/d5886dc3debcb211e82873390d0679cc/2ed4b794beff27c2574179e3_rw_1200.jpg?h=e4abba927900e8a846014c16027b5c6e)