OPEN UP YOUR HEART, OPEN UP YOUR LIFE.
Johnson & Johnson Cypher stent: tv / print / digital / videos / HCP
In a record 4 months from winning the business, Florence Buchanan and Karen McIntyre oversaw the launch of an integrated tv, print, digital and professional campaign for the J&J Cypher stent. It was the first-ever DTC campaign for a medical device.
3 weeks later, Cypher grabbed 3 share points from its main competitor, and Cypher's web traffic was up 431%.
The work won the top prize for The Best Integrated Campaign in J&J's global Burke Awards competition.
Music by Guster
Director: Kieran Walsh
CD, Art Director: Florence Buchanan
Photography: Richard Schultz (left, center)
John Arsenault (right)
Professional
Professional
