WELCOME TO THE AGE OF MODERN LUXURY.
Westin Hotels: tv / print

Westin redesigned their hotels, inspired by Starwood's successful W brand. 

Westin was the first mid-priced hotel chain to brand its new bed and its upgraded shower. This set a new standard imitated by other hotels. 

The campaign of :15's with magazine & newspaper ads lifted sales in both business and leisure travel segments.

Director: Carlton Chase