WELCOME TO THE AGE OF MODERN LUXURY.
Westin Hotels: tv / print
Westin Hotels: tv / print
Westin redesigned their hotels, inspired by Starwood's successful W brand.
Westin was the first mid-priced hotel chain to brand its new bed and its upgraded shower. This set a new standard imitated by other hotels.
The campaign of :15's with magazine & newspaper ads lifted sales in both business and leisure travel segments.
Director: Carlton Chase
![](https://cdn.myportfolio.com/d5886dc3debcb211e82873390d0679cc/f1aead88067c1517247ecf13_rw_600.png?h=44ccb2c5a889aec10ab899cc5ccd13a3)
![](https://cdn.myportfolio.com/d5886dc3debcb211e82873390d0679cc/050820e6cb7e132bc72838c1_rw_1200.png?h=e719e630adc116b6358711ac1f9b6a91)
![](https://cdn.myportfolio.com/d5886dc3debcb211e82873390d0679cc/b0f3b1d3513ae33737beb942_rw_600.png?h=657969b9d85078ea1a541cbbbb8cda46)
![](https://cdn.myportfolio.com/d5886dc3debcb211e82873390d0679cc/c52a6fa40b9c7fc0ea5c05cb_rw_1200.jpg?h=66e39c86f889c95ad56a954c2c40e3fc)